Have you ever been in the position of choosing a business name?
Let me tell you, it’s not for the faint of heart.
For weeks, I tried to come up with a name for my jewelry business. I wanted something that could catch people’s attention, that might intrigue, that hinted at the type of jewelry I make. But name after name was already taken.
In desperation, I turned to my son for his assistance. “It’s your business; I’m not going to tell you what to call it,” he said. In the end, though, I think Barb’s Outlet was his suggestion. (He was probably sick and tired of having to listen to proposed names.) As he pointed out, it’s a play on the word “outlet.” Making jewelry is my creative outlet, it’s a place (outlet) where people can buy jewelry—and, he added, it’s a name that can still be used if I decide to start making something other than jewelry.
What? Yup, he was suggesting that jewelry might be a passing obsession for me. (In his defense, I was doing stained glass previously…. And before that I was focused on getting a masters certificate in orchestrating for film and TV—not because I wanted to work in the business but because I wanted to learn how.) And let’s not forget about studying to be a copyeditor….
So, what’s my problem? Bottom line, I love learning how to do and make things, and new artistic endeavors call my name. My knee-jerk reaction is always, “That’s awesome! How do you do it?”
Jewelry has hit the sweet spot for me: it’s beautiful, I get to continually learn new techniques, I can make great gifts, and there are endless creative possibilities. It makes me happy! And it makes my customers happy!
Nothing wrong with that.
Choosing a business name was just an unavoidable part of the journey to get me here.