creative drive


Business name

Have you ever been in the position of choosing a business name? Let me tell you, it’s not for the faint of heart. For weeks, I tried to come up with a name for my jewelry business. I wanted something that could catch people’s attention, that might intrigue, that hinted at the type of jewelry I make. But name after name was already taken. In desperation, I turned to my son for his assistance. “It’s your business; I’m not going to tell you what to call it,” he said. In the end, though, I think Barb’s Outlet was his suggestion. (He was probab[...]